THE PRODUCER : Elda Cantine

POP was born from the idea of taking wine back to its POPular dimensions, making it less elite and more genuine and sustainable. It’s a wine that rebels against the comfort of living rooms, relying on its natural essence to carry us back to the aromas of the wine harvest and the pleasure of good company.
POP is our wine, a wine that belongs to all of us.

Production: Short maceration with temperature-controlled fermentation in steel. Aging in steel and bottle.

Description: A straightforward and decisive red wine with a strong, original and youthful image: for those who do not want to give up quality without losing sight of the conviviality and simple joy that arise from a good glass of wine.